What initiated this project is a human encounter, shared values and a common will to create while being virtuous. The bet was simple, "upcycling" the falls production of FUSTA skis to achieve an original bezel design. The challenge was large, it was necessary to innovate to combine different materials and develop new manufacturing processes to work materials never used in eyewear. After several years of gestation PEAK goggles were born. The name PEAK is a nod to the raw material originally intended for skis and to the design that draws its inspiration from glasses of glacier of yesteryear. To bring a global approach, we have also developed the graphic charter for the WoodLight brand with a logotype, an acronym and a typographic creation in accordance with the brand's lifestyle philosophy.